Wednesday, July 19, 2006

The World’s First P2P Webathon

via press release - London-based RawFlow, a leading provider of live peer-to-peer (P2P) streaming technology, have started working with NexusLive, an internet broadcast specialist. RawFlow will support NexusLive in a major webcast happening on the 19th of July to promote the emerging Edinburgh act Amplifico. The event is the world’s first ever live web broadcast album fundraiser.

The band has been endorsed by singer KT Tunstall and has received a fair share of media attention worldwide after the launch of a donations campaign for getting their first album produced. The cash strapped, unsigned four-piece have already recorded half their debut album, but now the band intend to complete their album solely by donations generated via a unique webathon fundraiser. So far they have raised around £3,000 from people from all over the world on their Webathon website (they need £10,000). In exchange for a donation to the Amplifico album appeal fans will receive a mention in the thanks and see their face appear in a photo-collage included in the artwork to accompany the CD.

The webcast is predicted to reach a larger audience than Sandi Thom’s Tooting flat gigs online, and Amplifico has been heavily featured in blogs and forums online. The band will also be featured on BBC 1 Scotland today promoting their webcast and webathon. The webcast will commence on the 19.07.06 at 8 PM GMT will stream directly from The Bongo Club, Edinburgh. The 3 hour event will include sets from 3 fantastic Scottish bands, followed by a set from Amplifico and will be broadcast live from NexusLive's site: simultaneously. There will be live donations feeds to see how much is being raised over the course of the event.

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