Sunday, July 23, 2006

Microsoft Will Pay You To Leave iTunes

According to Engadget, Microsoft is actually going to pay for users to switch to Zune - which is quite a risky (but compelling) value proposition...

"To attract current iPod users Microsoft is going to let you download for free any songs you've already bought from the iTunes Music Store. They'll actually scan iTunes for purchased tracks and then automatically add those to your account. Microsoft will still have to pay the rights-holders for the songs, but they believe it'll be worth it to acquire converts to their new player."

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