Apparently, many people are surprised that when they post their user-generated digital media content to online places like MySpace and YouTube, they're actually giving these popular destinations the right to distribute it, sell ads against it, and generally make money from it...But don't be surprised...this is a new type of business model - aggregating an audience around consumer generated content and then making money by selling access to that audience in one way, shape or form.
Phanfare, however, claims to be a little different. 'With Phanfare, you are paying to publish and archive your video. Not only do you retain the rights to your content, but we claim no right to distribute, remarket, or otherwise make money on your content. Phanfare’ s positioning and business model fits better with the needs of the mainstream who are not seeking anonymous attention but instead seek to maintain a semi-private collection of photos and videos."