ComScore Releases U.S. Video Metrix Rankings
Video Metrix is the first and only service to track actual online streaming video behavior among U.S. Internet users, offering publishers and advertisers valuable insights into the emerging Internet video universe. According to the latest press release, Flash video content is now part of the monthly rankings for streaming video sites and as a result - Yahoo sites attract the most U.S. streamers while MySpace leads in number of streams among U.S. internet users.
comScore Video Metrix measures online video content served through all major media players, including: Flash, RealPlayer, Windows Media, QuickTime and DivX. (The service, which is based on streaming activity among U.S. Internet users, does not include measurement of digital rights management (DRM) content online, videos viewed through peer-to-peer (P2P) applications, or offline viewing of video content.)